You know what sucks? US Broadband. More specifically, caps seem to be getting more and more popular.
Now I have nothing against caps, in theory. Charging by usage works fine for electricity and water. The problem is:
I have a modest proposal to solve this problem. Alongside every advertisement of “up to” 10Mbps (which is a whole other post in itself), require advertisement of the percentage of time you can actually max out this connection. For instance, if you have a 100GB monthly cap, you could actually sustain your 10Mbps for 8000 seconds before hitting the cap. There are 2,592,000 seconds in a month, so your advertized utilization for this service (the amount of time you can actually use the advertised speeds) is 3/10ths of 1 percent, a.k.a. .3%. That will strike fear into the heart of a consumer. That will force them to start competing on caps.
Actual stats from real ISPs:
Cox Premier – “up to” 20Mbit, 3.8% utilization
AT&T 3G: “up to” 7.2Mbit, 0.08% utilization
Longview Cable: “up to” 10Mbit, 1.1% utilization
Letourneau University: (a little hard to calculate) 5Mbit measured speed, 1.1% utilization
HughesNet: “up to” 5Mbit, 0.09% utilization