Comments on: Ideas, Execution, and Talking to Customers /business/ideas-execution-and-talking-to-customers/ sealed abstract class drew {} Sun, 27 Mar 2016 22:51:38 +0000 hourly 1 By: kats /business/ideas-execution-and-talking-to-customers/comment-page-1/#comment-3929 Tue, 01 Mar 2011 14:54:19 +0000 /?p=787#comment-3929 I think your reasoning hinges on the assumption that customers will only pay for products based on ideas they are excited about. I don’t think that’s true at all. People will buy well-executed products based on old ideas or ideas that don’t really excite them.

I guess my point is that even if all your customers say “eh” at your 10 ideas, do one of them anyway. Spend the time to execute it well and see how well it does. The results may surprise you.